“Before everything there is the Cold War. There are experiments with hovercraft and frictionless environments…”
Way of the Puck begins at the World Air Hockey Championships in Las Vegas, Nevada, where we are introduced to Andy the Promoter, Tim the 10-time World Champion, and Mark the Air Hockey Guru. For all intents and purposes, this is the beginning of our story. But what about what comes before this tournament? Is some kind of backstory required to get viewers up to speed?
We’ve created a short visual essay about the history and mythology of air hockey as a companion piece to the film. In order to understand and appreciate the passion of these men who devote their lives to a forgotten arcade game, we must start at the beginning. The very beginning. Let us take a brief trip through the decades that come before the beginning of Way of the Puck.
Click on any of the frames below to be whisked away to the Story of Air Hockey, otherwise known as our Scrapbook, or just the plain old Backstory!
Air hockey and robotics have a rich history. From the humanoid stylings of DB in Kyoto, Japan, to the mechanics of Professor Mark Spong’s air hockey robot at the University of Chicago, to the latest and greatest hack cobbled together with 3d printer parts, engineers find the air hockey environment to be a useful arena in which to develop autonomous robots. As a bounded, two-dimensional playing surface, with four reflecting rails and a single puck that’s batted around, the air hockey table limits the chaos coming at a newborn machine and allows it to master things like tracking, prediction, and reaction. Like many things, however, air hockey is deceptively simple to learn and punishingly difficult to master.
In 2008 game designer Joe Cain was invited to the offices of Nuvation, an engineering firm in the Bay Area, to test an air hockey robot they were developing for the Freescale Technology Forum. Cain was the number two ranked air hockey player in all of California. The following is his account of playing this robot designed to crush all humans in its path—the Deep Blue of air hockey.
By Joe Cain
Game testing is something that very naturally just comes to me; it isn’t even something I have to think about. For some reason I have an innate ability to conceptualize this stuff, like: “I see the way these dominoes are stacked up. If I do this thing that somebody’s not expecting me to do then something crazy is going to happen.”
So when I heard Nuvation was trying to find somebody who knew a little bit more about air hockey than your average engineer, I was interested. I was still working for Electronic Arts at the time and my schedule was pretty flexible so I went down to their office, which was in this weird area where San Jose and Milpitas meet up, two blocks away from an old apartment complex I used to live at. I wasn’t so sure what to expect.
I hit the buzzer and project lead, Mohan Gurunathan, took me back to a room with one or two other lab guys and said, “We really want to see if you can do some damage here to the robot. We feel like it’s pretty good but we can only do so much.” They had this robotic arm set up on the other side of an air hockey table. There was a whole apparatus up eight to nine feet above the table with a camera pointing down—it looked like an overhead, but really tall. There was a puck covered with reflective tape and there were some computers around. And on the monitors there was a representation of the table, so as the puck was being knocked around it was projecting what was going on by drawing vectors on the screen.
I kept looking at this and going, “Whoa, what’s going on here?” I wasn’t sure what they were up to exactly. I wanted to understand if this robot would react the same way a human would react or if it would do something different. I figured a straight shot probably wasn’t going to score. So I just thought, “I’ll do my normal drift, my little diagonal drift and then I’ll try to shoot a bank.”
So I drifted the puck up and almost at the centerline I punched at it with my back of the mallet and did a right-wall-under—and the arm didn’t move! The robot didn’t flinch! The puck went in and all of a sudden everybody in the room just kind of stopped—they were totally expecting the robot to block my shot. They said, “Wait, wait. Hold it. This can’t be right.” I almost felt like they were going to look and see if the arm was actually plugged in or not. Like: “Is this thing on?”
Finally, they said, “Let’s reset and do that exact same thing you just did.” So I set up, I did the exact same drift—same bank shot—and boom, I scored again. All of them were stunned and looking at each other like, “What is this guy doing?”
Well, they weren’t accounting for a drift. A lot of novice players sit behind of the puck and wiggle their hand—trying to psyche their friend out—before making a shot, and I think this is the kind of gameplay the engineers expected. They had done all of their modeling off of a stationary puck so when I drifted the puck the robot thought it was a shot. And actually, had I not redirected the puck the robot would have been in perfect position to block it—but once the robot had made a decision it couldn’t adjust. Also, the puck had to be shot at a certain speed and from a certain location; they assumed a person would probably shoot the puck from further back on the table and I was releasing much closer to the centerline.
So they made a few changes on the fly, really quickly. They moved the recognition point of a shot to further up the table and they figured out a way to determine whether something was a shot or a drift based on its speed. The robot definitely improved but it was still rough around the edges. They said, “We sort of hacked this together really fast as a result of what you just did. Give us a chance to go back to the drawing board.”
A few months later they invited me back. They were planning to put the robot in some science and tech museums around the world so they wanted to make sure it was ready. It was clear that they had isolated some weaknesses and it was actually getting difficult to score. The robot was really good at defending stationary banks and it had gotten much better at reacting to the banks when hit off a drift. But perfectly executed straight shots and chase shots still gave it problems. If I hit a Goran-style [player Goran Mitic] chase shot off-goal and then let it come back and hit my back rail before redirecting it at the opposing goal as a cross or a bank, it couldn’t stop it.
Another odd thing: Off-speed shots were also working, which I found really weird. A couple of times I hit a slow straight shot right down the middle and the robot arm actually moved completely out of the way. It didn’t know what to do. It’s as if it was thinking, “Hey, is that a shot? Is that not a shot? Where do I go?”
But by the time I went back for the third time they had really shored up a lot. Well, with the exception of a fast perfect bank, or a weird deflection, it blocked pretty much every bank, stationary or drifting. It’s pretty impressive that they were able to perfect that part of it. It was probably on the border of an expert- to pro-level defense then. I actually think this robot understood things about air hockey that many players don’t understand, especially in regards to spin. Nuvation had figured out a predictive algorithm that took spin into account and how it changed trajectory, completely without me saying anything. So that was interesting. But it still couldn’t stop a chase shot. To this day it can’t stop that. The robot just can’t handle it. The chase shot kind of blows the robot’s mind for some reason.
It can’t really play offense either, but none of these robots can. The best offense it can achieve is kind of a defensive batting back; it reads where you are going to shoot and then tries to be in that position to punch it back at you. The guys at Nuvation were experimenting with pistons—basically they chunked out a part of the front of the mallet and they inserted a piston with an air compressor. In order to shoot, it would position the mallet behind the puck and then activate the piston and then the piston would push out this piece of the mallet and shoot it forward. But even that was pretty weak.
It’s probably okay though because what I’ve often noticed is that against robots people just score on themselves! They find they can’t make an easy shot so they try to overcook something and the shot bounces back funny and they score on themselves. They probably beat themselves more than anything.
Eventually though, what you could do with this robot—if it improved enough—is program different playing styles and abilities into it. Maybe this is just the game designer in me. The robot’s behind Plexiglass so the mechanism’s protected, right? You can’t mess with it; it can’t hurt you. Then you put a video stream up and have a character of a little girl or a sumo wrestler or a ninja or a karate expert as if that’s the robot’s persona. And it’s taunting you, saying, “Hey, come on there. Try to score on me!” You could play against a super-terrible newbie with no reflexes or against the world champion Colin Cummings. Or against Colin Cummings as a 10-year old prodigy ready to kick your ass! I think somebody could pull that off—using this technology to entertain.
Either way, it’s eye opening to try to understand this puzzle Phil and Mark and Billy [players Phil Arnold, Mark Robbins, and Billy Stubbs] have been trying to deconstruct for so many years. And to watch the guys at Nuvation go through it from an engineering mindset. Air hockey is just not a perfectible thing. Even for a robot. There’s too much randomness. There are physical things that happen with a puck that you can’t predict. How many times have I tried to block a puck and I block it perfectly and it still ricochets in a weird way and scores on me anyway? No amount of raw computing power can overcome that.
Especially on a chase shot!
Editor’s note: We contacted Nuvation and learned that they were finishing up a smarter, faster, next-generation version of their air hockey robot. We tried to arrange a rematch between Joe and the robot, but the unit needed to be shipped to a science museum on the east coast. We can only speculate about its “much improved” skillsets and if it can compete with Chiba University’s robot, which is apparently intelligent enough to adjust its long-term strategy based on its opponent’s playing behavior. Maybe next time we’ll leave humans out of it altogether.
Air hockey keeps getting older and so does the median age of its player base. The second wave of young players—who connected with the sport during the 1990s—are now firmly in their 40s. Players in the Old Guard are in their 60s. Sometimes air hockey feels like that Stallone/De Niro boxing movie, Grudge Match, for better or worse. Where is the new blood? The last (and only) time a teenager became world champion was back in 1989.
Colin Cummings recently changed all that by winning two world championships, back-to-back, as a 16-year-old. Although his rise seems meteoric, it was the direct result of six years of hard work—playing air hockey nearly every day and focusing on improving specific skills. His air hockey adventure began as a ten-year-old when his family moved into a house in suburban Houston across from frequent top-ten finisher Brian Accrocco and his son Steven. Cummings first played on a professional-style table in the Accrocco’s garage, and it was there that he learned about the humiliation of losing, and losing often.
WOTP: Why does air hockey appeal to you? The game came out of the 1970s and even the idea of a video arcade seems ancient now.
Cummings: Strangely enough, to me air hockey isn’t an arcade game. I’ve played in people’s garages, or in people’s houses, or at the movie theater, or at SRO in Houston, which has four tables. I’ve never really imagined it as an ancient arcade-type game. I thought it was new and fresh and it was never in my mind that it was old or dying out.
WOTP: At what point did you realize that this was something that you could be good at?
Cummings: In 2012 I competed in my first U-14 tournament for kids at the World Championships and I ended up beating Steven [neighbor Steven Accrocco] in the finals. When I saw that I could beat a kid who had been practicing and playing air hockey his entire life, I knew that I had some kind of skills. And after watching the final of the main tournament between Billy [4-time world champion Billy Stubbs] and Ehab [defensive genius Ehab Shoukry] and just seeing how much competition was going on and how many people were watching the tournament and how some of these people literally put their whole lives into it—I knew it was something that I’d stick with for a long time. That was the first time I felt could really advance in this a lot further and maybe someday become world champion.
WOTP: Why do you think you were able to surpass your neighbor Steven Accrocco? You had far less experience.
Cummings: I think I just wanted it a lot more than he did. When we first met he was the king and he’d already been playing air hockey for six years. At that point he probably thought he had reached the highest level. One day I started thinking about how I had all the same materials given to me—I had the same body size as Steven and we were both smart. I wondered why he could beat me and I couldn’t beat him. So before that day I’d go over to his house and maybe we’d play for an hour before hanging out or riding bikes or whatever we’d do, kid stuff. But after that day I realized that if I played every day more seriously eventually I’d start passing up people. And that’s just exactly what happened.
WOTP: Let’s talk a little bit more specifically about your game. What is your playing philosophy?
Cummings: I have about six different ways that I like to hold the mallet and each helps me with different shots. I have a lot of different ways to attack people. I definitely wouldn’t say that I practice shooting one shot 50 times and that I can hit it 49 out of 50—that’s not how I really work. I can shoot every shot and when I’m in the zone usually it’ll go in perfectly every time. I don’t have a lot of mess-ups in tournaments anymore. I like to have a whole bunch of different shots—I like to widen my artillery—to make sure that whatever kind of defense I’m put up against I have the perfect solution they might not be ready for. So one advantage is this huge variety of different tools that people aren’t ready for. Another is that I’m extremely fast and I run pretty much every day. And I come in with the attitude that I’m not going to stop—I’m not going to lay down—there’s no way that I’m going to slow down for anything.
Colin traveled to Colorado in 2015 to compete in the AHPA World Championships. Although his best finish ever was sixth place, he beat his neighbor’s father Brian Accrocco in the winner’s bracket final en route to dethroning the current world champion, Billy Stubbs, in the championship. Colin became the youngest world champion ever, although some grumbled because this was the first tournament promoted by the divisive, upstart AHPA, and fewer players had attended.
WOTP: Do people ever try to delegitimize your championships by saying you won against a weak field? There are people who always talk, right?
Cummings: A lot of people did say that after Colorado but those words probably affected the people around me more than they affected me. I knew I had just taken down the champion and if people thought they were going to give me a harder time than him, well, that didn’t make much sense to me. I was happy that I won either way. Some people said, “The only reason Colin won is because there was a low turnout,” so I was expecting somebody to challenge me for my ranking. But nobody stepped up. Nobody said, “I’m going to take out this little sixteen-year-old kid.” Everybody just got quiet.
WOTP: Can you talk about your next tournament?
Cummings: A little after the Colorado Tournament the USAA announced the World Championships in Houston. This was going to be the tournament where all of the old players came to take back the title from me, thinking that I didn’t really deserve it. The turnout was going to be a lot larger and a lot of the big dogs like Wil Upchurch and Andy Yevish were going to fly in. Billy Stubbs was going to be there and Danny Hynes and Ehab Shoukry and some of the Venezuelan players. It knew it was going to be a great experience. I thought, “Okay, I’m going to have to just win this one too!”
WOTP: What do you think about the Venezuelans and their style of play?
Cummings: I love all of the Venezuelan players. Every time I went to a tournament I always end up walking over to them and saying, ”I love your game; I can’t believe you can do all this cool stuff!” But before this tournament, Pedro [4-time runner-up Pedro Otero] pulled me aside and told me: “It’s going to be me and you and we’re going to play in finals. And I will not lose. I will not lose.” I thought, “Man, I’ve never beaten Pedro before and he’s an angry Venezuelan guy who can kick butt!” But I just said, “Okay, let’s get to the finals!”
WOTP: Were you able to compete against many air hockey legends at this tournament?
Cummings: I was able to play against almost everybody. I played Andy Yevish a lot especially since he was my double’s partner. I played Billy [Stubbs] one practice game and I think I played Ehab too in a double’s game and I definitely played Tim [10-time world champion Tim Weissman] and Jesse Douty [11-time world champion]. And even Jose Mora [3-time world champion]. I played all of them. I had a huge smile on my face the whole time. In singles I was able to play against Wil Upchurch [2-time world champion] again, who is this gigantic man with a great beard and scary glasses. I thought he was going to destroy me! And somehow I was able to beat 11-time world champion Danny Hynes, who has crushed me so many times before. He beat me the first two games but I didn’t give up. I said, “You know what? I don’t care. I’m going to play him even harder!” And I started shooting more off-goals and outspeeding him and using his best shot against him, which is the right-wall-under. And I kept myself in the match by stuffing his cuts, which didn’t make him happy!
WOTP: Can you describe what it was like playing Pedro Otero in the finals?
Cummings: Pedro ended up beating Danny [Hynes] to win the loser’s bracket. Danny and Pedro are really good friends and Danny was taking him down. He was actually up 3-0 and then somehow Pedro came back and won four games in a row. He was on fire—I thought he was this giant coming up to take me down!
Afterwards, Pedro came up to me and said, “See? It’s me and you now. It’s going to be a great match!” And I just said, “Oh man!” Pedro and I played three years ago in Chicago and he beat the nuts out of me, 4-0. That definitely wasn’t my time. I wasn’t anywhere near the right level. I remember him pounding the hardest right-wall-unders that I’d ever seen. And you know it’s coming. You just know it’s going to be a right-wall-under right in your face and you can prepare for it all you want but he’s just going to shoot it anyways. And it’s just so fast that I wasn’t ready for it at the time.
This time I knew it was coming so I knew I had to hold the mallet in a way so that I didn’t have any fear of how fast the puck was coming. I couldn’t be afraid of getting my fingers hurt and after a while I gained confidence. A couple of times when he shot his right-wall-under or right-wall-over I charged it and after charging it a couple of times I knew that he was a little bit iffy on whether he should shoot it or not. And whenever I saw him thinking about it that’s when I could tell what shot he was going to shoot. On offense I went with a lot of cuts and cross-straights. The Venezuelans don’t play as much of a set-up game as we Americans do so they are not as used to it. Plus I did it a lot faster.
The hard-fought final went to seven games, with Cummings prevailing over Otero in the last game 7-5. Although some players had dismissed his previous victory in Colorado, Colin silenced his critics by defeating a deep field in the best-attended tournament in air hockey history.
WOTP: Now that you are world champion do you feel any pressure to retain your title?
Cummings: Yes, but probably less pressure than past champions have. If people beat me then I have a lot of time to come back and beat them again. The first person that’s going to beat me could be anybody. Mostly it depends on how much I want to keep my skills going. All I think about is getting myself better, getting the people around me better and just having fun in air hockey right now, that’s all I can do. Because as soon as I lose the fun that’ll be the day that I lose a tournament.
WOTP: So air hockey is still as fun as it was?
Cummings: It’s a different kind of fun. Before it was fun to just hang out with my friends—people who were the same age as me—and talk about air hockey and other things. But as I got better people didn’t want to play me anymore because they knew I’d just wreck them without even trying!
WOTP: Are younger people gravitating toward air hockey or are you a singularity here? How does the future look for the sport?
Cummings: About 20 people in my school are really interested in air hockey full force and are going to try and play in the next world tournament with me. I think there’s a bright future ahead for air hockey but we’re going to have to put some work into it. I see a whole lot of things we can do in the future. I want to start setting up air hockey clubs more widely in different areas. I’m going to fly to the Air Force Academy in Colorado; I’m going to start a foundation here in Beaumont before I leave. Once we just establish certain areas we’ll be able to get more and more air hockey clubs set up everywhere and we’ll have a lot more people that will be interested. Our goal should be to keep new players, not just show them air hockey one time and then let them go off.
WOTP: Is there anything else you’d like to add?
Cummings: Everybody really does like air hockey! If I bring it up in conversation, people will usually say, ”Man, I love air hockey; I want to go play that.” Sometimes the hard part is just getting a table somewhere, getting a nice location, getting players together.
Every time Elon Musk’s dazzling transportation system of the future, the Hyperloop, gets a mention in the press, so does air hockey. Musk described the Hyperloop back in 2013 as “a cross between a Concorde, a rail gun, and an air hockey table” and that innocent description seems to make it into every article about the new technology. Lately that has been often, since two competing ventures recently filed for permits to make Hyperloop test tracks a reality.
So air hockey has been on my brain a little lately because of this and I wonder if it has been on others’ as well.
Twelve years ago I set out to make a film about air hockey and a small but passionate group of people that competed seriously at it. Although Way of the Puck was eventually released in 2010, the lion’s share of the photography was done between 2004 and 2006. In fact, a very early temp version of the documentary played at the Houston International Film Festival in 2006.
This was the year of Gnarls Barkley’s “Crazy” and Justin Timberlake’s “Sexyback.” The year of Dreamgirls and The Departed. The West Wing was still on the air. “SPARTA!”
A lifetime ago.
Thanks to the Hyperloop, however, I’ve gotten curious again about air hockey. What happened to all of those guys in Way of the Puck? Were they able to grow the sport at all? Or did they abandon their love air hockey for more practical things? It’s not the early 1970s anymore; it’s 2016! Is anything happening at all? Perhaps I should reengage with the strange universe of air hockey to see if anything interesting is still going on there…
Here at the Way of the Puck website we intend to celebrate the 10-year anniversary of that initial festival run by rolling out a limited series of air hockey-related articles, interviews, and posts over the coming year. We’ll publish an interview with the current world champion, a 16-year-old high school junior from Beaumont, Texas. We’ll put out a first-person account of a California player brought in to battle test an air hockey robot. We’ll see what’s happening on the manufacturing side of air hockey, if anything. We’ll look up our friends in Spain and Venezuela and explore whether air hockey interest has continued to spread internationally. And we’ll check in with some of the main characters from the movie to see where they are now: the Promoter, the Guru, the Ex-Champ, and the Entrepreneur.
And what’s up with this upstart AHPA? Is this a rival air hockey league or just another promotional body? Are they trying to secede from the air hockey Union? Never forget: Nobody respected the AFL in the beginning either.
Then again, people disrespected the USFL as well—and rightfully so.
Stay tuned. Air hockey still loves you.
Best air hockey scene in a movie, ever.
We have just passed the 10-year anniversary of the article “Air Time” written by Way of the Puck director Eric D. Anderson. The article was a direct result of that very first encounter with the air hockey community in Fremont, California at City Beach. Players Davis Lee Huynh, J. Hilton Reed, and Harvey Thornburg introduced Anderson to competitive air hockey, while informing him that the world championships were only a week away in Las Vegas. That evening was impactful enough to compel Anderson to head to Las Vegas with a camera crew to find out if there was an interesting movie in all of it. Hard to believe that was ten years ago!
The article was a follow-up with Huynh—then ranked a distant sixth in the world—and his mission to win a world championship. Huynh eventually did win two championships (in 2007 and 2010), but at the time his ambition seemed like pure fantasy.
Giant Robot magazine no longer exists so we scanned the article for all of you air hockey heads out there!
Billy Stubbs is a 39-year-old creative director based out of Chicago, Illinois. He started playing air hockey seriously in 1993 while living in Georgia, trekking up to Atlanta every weekend to play with eleven-time world champion Jesse Douty. After finishing 48th in his first national tournament, he decided he needed to practice even harder and dedicated himself to systematic, rapid improvement. The following year he placed fifth, a result that raised eyebrows, and in 1995 he came out of nowhere and rolled through a deep field—beating champions Tim Weissman, Jesse Douty, and Wil Upchurch en route to his first national championship. He was twenty years and six months old, the third youngest champion of all time. Although some predicted that youthful Stubbs’ disciplined, analytical approach would deliver him several championships in the 1990s, he went seventeen years without winning another one. In 2012, at the tender age of 37, he finally became world champion again, prevailing first in Las Vegas and later in Houston that year. He won his fourth world championship in 2014.
Stubbs plays an unflashy, rational style of air hockey—some call it “robotic”—which has earned him the nickname “The Machine.”
WOTP: It took you seventeen years to win another championship. What happened?
STUBBS: I think that after I won that first one I had a motivational lapse and didn’t take it as seriously. Maybe I took it for granted—being young and winning. And thinking I could win by just staying at the same skill level I was at. I went to tournaments the next few years and started dropping down to 7 and 8 finishes, not horrible but not contending either. And then some time passed where I didn’t play but once or twice a year and it really showed in my results. In the next seventeen years a lot of other good players came up as well.
WOTP: So what changed for you?
STUBBS: Well, in 2009 a couple of guys here in Chicago, Dan Meyer and Brian Quezada, came out of nowhere. These guys took air hockey really seriously and wanted to play all the time and learn. And I was happy to have them being so passionate and dragging me out to play two to three times a week. That was great. After playing regularly with them for a couple of years I made the decision that I was either going to quit air hockey or make a big push to be as good as I could be. I realized that I’d played this game recreationally for almost two decades and Father Time was kicking in. Also, just being in my late thirties gave me a reason to want to be healthier and be in better shape, and using air hockey as a tool for those things was perfect. So I lost 42 lbs in 2011. I got in great shape, started playing every day, had better practice players with Brian and Dan, and took the game more seriously.
WOTP: Did you have regular workouts? What was your plan?
STUBBS: What I did was model my training regimen—which is 5 days a week, 2.5 hours a day on the table, plus cross training and video study—after the U.S. Olympic table tennis team. I was looking at how pro tennis players and pro basketball players did it. And I took a big look at MLB players and table tennis players to see what their training regimens were like and what would happen if I applied that same training to air hockey. I think the one that worked best was the one I just described—the U.S. table tennis team regimen—and the results show.
Also, I always have a three-month calendar of what I want to work on—regardless of whether a tournament is coming up or not. I think that the biggest difference is before a tournament the calendar gets a lot more granular. There’s a lot more detail on it because I’m making a bigger and more focused push. That’s the way I get my head around staying in air hockey—I give myself small milestones that are laid out weeks to months in advance.
WOTP: So you’re winning just because you’re outtraining everybody.
STUBBS: That’s exactly right! The reason I’m winning because I’m outtraining everybody! I think you see that in everything across life. The people who are successful are, by and large, not the people that have the natural talent. The people who are successful in business or sports or whatever are the people who put in long hours. Look at Roger Federer: He practices tennis eight hours a day on the court and video studies for two hours a day and he sleeps for twelve hours a day. So his life is tennis and you see that in the results. He is the greatest tennis player of all time.
WOTP: Applied toward air hockey, this approach seems both highly rational and totally crazy!
STUBBS: Yeah! When I was younger I loved playing air hockey but I was always aware of the public perception of it as a kid’s game—not something to be taken seriously. That was something that was always in the back of my mind, maybe on a subconscious level. But as I grew older I became more comfortable in my own skin and realized that air hockey makes me happy and I love playing it, so I’m going to make this push and I no longer care what anybody thinks. And I’m happy that I did it because it’s something that I’m really proud of.
WOTP: But how much of this good feeling is results based? If you were finishing in fifth or sixth place would you still train like this?
STUBBS: That would be really tough. I wouldn’t feel the same for sure, because I’d realize I was outpracticing everybody by a large margin. And if I’m still doing that and Danny [Hynes] is beating me when he plays once a week for an hour a day, it’d be tough to come to terms with!
WOTP: As a creative director and marketing expert do you have any opinions on how to increase involvement in the sport?
STUBBS: Right now we’re in such bad shape and I think it’s obvious. We need to improve our brand image; we need to get a website presence that is decent. We need to do a few other very basic blocking and tackling things—just very basic things that anybody else in business would do to help make their business grow. The problem is we just don’t have people willing to put in the time to do these things. These things take man-hours and we just don’t have people willing to put in that time.
I’ve said that if I win five tournaments I’m going to step away from playing fourteen hours a week. I’ll dial it down to about an hour a week and then I’m going to turn my attention more to marketing and promotion of the sport. So I’ll take those twenty hours a week that I’m dedicating to air hockey practice and flip them over to marketing and trying to help us grow. But right now I just don’t have time to practice and promote at the same time—that’s asking a lot of people.
WOTP: Do you ever feel any resentment? I mean, why does it have to be you who does this?
STUBBS: I don’t feel resentment because I haven’t done it yet either. I’ve never invested twenty hours a week into marketing air hockey, so how could I ask other people to do it too? No, not resentment, just disappointment.
WOTP: Any final comments?
STUBBS: Just get out there and try hard at something and take it seriously and get good at it. Simple story, you hear it all the time; people don’t do it. And I’m guilty of not doing it in my day job and other things in my life. But if you are committed to something you’ll see results.
Practice makes perfect. I heard it in band all the time when I was kid!
Billy has written dozens of insightful articles about air hockey tactics, mechanics, and training methodologies at his blog, Say AH. It’s a gold mine for anyone seriously interested in improving at air hockey.
Check it out at: http://billystubbs.wordpress.com
We are currently in the process of revamping the Way of the Puck website. Please excuse our mess! Regrettably, many things have happened in the interim, including no longer being represented on iTunes.
But we plan to bring more new content to the site, including an exclusive interview with World Champion Billy Stubbs, who sheds light on his obsessive training regimen and his obsessive collection of Kid Robot Dunny vinyl toys… Stay tuned!
During the editing of Way of the Puck I felt a nagging responsibility to be respectful of these players and their personal lives. My friends and associates felt no such compunction. At all. “Who cares what you said?” seemed to be the prevailing opinion. “Now you’re in post and you must make the best film possible. You have a responsibility to your audience to tell an open, engaging story.”
Was that right? Was I not getting to the guts of the story because I was pussyfooting around? Was I in danger of making a subjective, adoring “love letter” that just pitched softballs and probed nothing? Or was I doing all of the cheap things I promised not to do? Was I manipulating footage for easy laughs? Was I artificially pumping up conflict to create drama? Was I focusing on a disproportionate amount of “foolish” and “socially inept” players, or was I focusing on “unique” and “interesting” players and including them because boring, well-adjusted people make for unengaging cinema?
Way of the Puck is now available for purchase and rental at the iTunes Store. WOTP will be going live on the Xbox/Playstation platforms in a couple of weeks!
Way of the Puck will be showing on PBS in Washington State and British Columbia starting on Monday, October 24. Please encourage friends and family in the area to tune in! The rainy Northwest is a perfect environment for a perfect indoor sport like air hockey.